Course Curriculum
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01
**START HERE**
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Welcome to Search Engine Superstars
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The VIP Club (Facebook Group)
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02
Module 1: The Fundamentals
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What is Search Engine Marketing?
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The Google Ads Auction System
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Creating Your Google Ads Account
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Linking Your Account to Google Analytics
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Understanding Your Account Hierarchy
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03
Module 2: Keyword Research
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Keywords vs Queries
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Basic Keyword Research
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Google Keyword Planner
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SEM Rush and SpyFu
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Understanding Keyword Match Types
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Bidding on Your Own Brand Name
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ASSIGNMENT #2
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04
Module 3: Writing Your Ads
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The Anatomy of a Google Text Ad
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Complying with Editorial Policies
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Understanding Your Ideal Customer
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Writing Ad Copy That Converts
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Copywriting Tips & Tricks
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[SWIPE FILE] Keywords + Ad Copy
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ASSIGNMENT #3
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05
Module 4: It's Launch Time
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Setting Up Your Campaign
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Setting Up Your Ad Extensions
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Setting Up Your Conversion Tracking
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06
Bonus! Budgeting 101
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Setting a Realistic Ads Budget
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07
Module 5: Optimization
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Setting Up Audience Exclusions
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08
Bonus! Remarketing 101
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Retargeting Your Site Visitors
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09
Bonus! Google Display 101
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How to Build a Google Display Campaign
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10
Bonus! 1:1 Campaign Audits
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1:1 Campaign Audit with Sarah
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Book a 1:1 Campaign Audit with Deirdre
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11
Bonus! Guest Expert Sessions
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UX Website Design with Tara Walsh
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Search Engine Optimization (SEO) with Caitlin Strempel
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