How to Use This Course [Dashboard Tour]

Welcome Message from Deirdre

The VIP Club

The Journey From Browser to Buyer

The Customer Journey in Action

Setting Up Your Google Ads Account

Navigating the Google Ads Dashboard

Setting Up Google Analytics 4 (GA4)

Linking Google Ads & Google Analytics

Creating Your First Micro-Conversion (GA4)

Installing Your Facebook Pixel

Module 1 Overview

Setting Your Revenue Goal

Setting Your Advertising Target

Planning Your Advertising Budget

Bonus // Plug 'n Play Budget Calculator

Bonus // How to Find Your CLV in Vagaro

Bonus // More with Money w/ Katie Scott

Bonus // Priced for Profit w/ RJ Connell

Module 2 Overview

Intro to the Google Display Network

Setting Up Your Google Display Ads

Bonus // Canva Templates

Intro to Facebook & Instagram

Setting Up Your Facebook & Instagram Ads

Closing Thoughts...

Bonus // Coaching Call

Module 3 Overview

Intro to Google Search Ads

Structuring Your Account

Choosing Your Keywords

Bonus // Quick & Easy Keyword Ideas

The Anatomy of a Google Search Ad

Writing Ad Copy That Converts

Setting Up Your Google Search Ads

Bonus // Setting Up Responsive Search Ads

Setting Up Your Ad Extensions

Closing Thoughts...

Module 4 Overview

Intro to Retargeting

Retargeting on the Google Display Network

Retargeting on Facebook and Instagram

Bonus // Retargeting Strategy

Module 5 Overview

Understanding Your KPIs

Allocating Your Ads Budget

Optimizing Your Google Display Ads

Assessing Your Keyword Performance

Checking Your Google Search Terms

Adjusting Your Bid Strategy

Setting Up Audience Exclusions

Bonus // Tracking Your Success

Bonus // UX Web Design w/ Tara Walsh

5 GA4 Reports

Setting Up Google Tag Manager (GTM)

Setting Up Google Analytics 4 w/ GTM

GA4: How to Track Button Clicks w/ GTM

GA4: How to Track Scroll Depth w/ GTM

GA4: How to Track Time on Site w/ GTM

GA4: How to Track Quality Site Visits w/ GTM

Setting Up Your Facebook Pixel w/ GTM

FB: How to Track Scroll Depth w/ GTM

FB: How to Track Time on Site w/ GTM

FB: How to Track Quality Site Visits w/GTM

Q: My ads finally are live! How do I know if they're working???

Q: What does Google's "Optimization Score" mean? Will it hurt my campaign?

Q: Google says my campaign is limited by budget. What should I do?

Q: Should I switch my bidding strategy to Maximize Conversions?

Q: Should I switch to Broad Match keywords?