Course curriculum
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01
WELCOME // START HERE
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How to Use This Course [Dashboard Tour]
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Welcome Message from Deirdre
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The VIP Club
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02
0 — The Customer Journey
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The Journey From Browser to Buyer
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The Customer Journey in Action
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03
Tech Tutorials // Beginner
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Setting Up Your Google Ads Account
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Navigating the Google Ads Dashboard
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Setting Up Google Analytics 4 (GA4)
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Linking Google Ads & Google Analytics
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Creating Your First Micro-Conversion (GA4)
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Installing Your Facebook Pixel
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04
1 — Goal Setting & Budgeting
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Module 1 Overview
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Setting Your Revenue Goal
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Setting Your Advertising Target
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Planning Your Advertising Budget
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Bonus // Plug 'n Play Budget Calculator
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Bonus // How to Find Your CLV in Vagaro
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Bonus // More with Money w/ Katie Scott
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Bonus // Priced for Profit w/ RJ Connell
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05
2 — Creating Awareness
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Module 2 Overview
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Intro to the Google Display Network
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Setting Up Your Google Display Ads
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Bonus // Canva Templates
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Intro to Facebook & Instagram
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Setting Up Your Facebook & Instagram Ads
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Closing Thoughts...
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Bonus // Coaching Call
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06
3 — Capturing Interest
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Module 3 Overview
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Intro to Google Search Ads
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Structuring Your Account
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Choosing Your Keywords
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Bonus // Quick & Easy Keyword Ideas
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The Anatomy of a Google Search Ad
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Writing Ad Copy That Converts
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Setting Up Your Google Search Ads
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Bonus // Setting Up Responsive Search Ads
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Setting Up Your Ad Extensions
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Closing Thoughts...
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07
4 — Driving Action
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Module 4 Overview
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Intro to Retargeting
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Retargeting on the Google Display Network
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Retargeting on Facebook and Instagram
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Bonus // Retargeting Strategy
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08
5 — Maximizing Results
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Module 5 Overview
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Understanding Your KPIs
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Allocating Your Ads Budget
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Optimizing Your Google Display Ads
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Assessing Your Keyword Performance
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Checking Your Google Search Terms
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Adjusting Your Bid Strategy
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Setting Up Audience Exclusions
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Bonus // Tracking Your Success
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Bonus // UX Web Design w/ Tara Walsh
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09
Bonus // Basic GA4 Reports
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5 GA4 Reports
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10
Tech Tutorials // Advanced
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Setting Up Google Tag Manager (GTM)
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Setting Up Google Analytics 4 w/ GTM
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GA4: How to Track Button Clicks w/ GTM
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GA4: How to Track Scroll Depth w/ GTM
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GA4: How to Track Time on Site w/ GTM
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GA4: How to Track Quality Site Visits w/ GTM
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Setting Up Your Facebook Pixel w/ GTM
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FB: How to Track Scroll Depth w/ GTM
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FB: How to Track Time on Site w/ GTM
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FB: How to Track Quality Site Visits w/GTM
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11
Bonus // FAQs
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Q: My ads finally are live! How do I know if they're working???
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Q: What does Google's "Optimization Score" mean? Will it hurt my campaign?
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Q: Google says my campaign is limited by budget. What should I do?
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Q: Should I switch my bidding strategy to Maximize Conversions?
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Q: Should I switch to Broad Match keywords?
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