Course curriculum

  • 01

    WELCOME // START HERE

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    • How to Use This Course [Dashboard Tour]

    • Welcome Message from Deirdre

    • The VIP Club

  • 02

    0 — The Customer Journey

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    • The Journey From Browser to Buyer

    • The Customer Journey in Action

  • 03

    Tech Tutorials // Beginner

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    • Setting Up Your Google Ads Account

    • Navigating the Google Ads Dashboard

    • Setting Up Google Analytics 4 (GA4)

    • Linking Google Ads & Google Analytics

    • Creating Your First Micro-Conversion (GA4)

    • Installing Your Facebook Pixel

  • 04

    1 — Goal Setting & Budgeting

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    • Module 1 Overview

    • Setting Your Revenue Goal

    • Setting Your Advertising Target

    • Planning Your Advertising Budget

    • Bonus // Plug 'n Play Budget Calculator

    • Bonus // How to Find Your CLV in Vagaro

    • Bonus // More with Money w/ Katie Scott

    • Bonus // Priced for Profit w/ RJ Connell

  • 05

    2 — Creating Awareness

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    • Module 2 Overview

    • Intro to the Google Display Network

    • Setting Up Your Google Display Ads

    • Bonus // Canva Templates

    • Intro to Facebook & Instagram

    • Setting Up Your Facebook & Instagram Ads

    • Closing Thoughts...

    • Bonus // Coaching Call

  • 06

    3 — Capturing Interest

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    • Module 3 Overview

    • Intro to Google Search Ads

    • Structuring Your Account

    • Choosing Your Keywords

    • Bonus // Quick & Easy Keyword Ideas

    • The Anatomy of a Google Search Ad

    • Writing Ad Copy That Converts

    • Setting Up Your Google Search Ads

    • Bonus // Setting Up Responsive Search Ads

    • Setting Up Your Ad Extensions

    • Closing Thoughts...

  • 07

    4 — Driving Action

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    • Module 4 Overview

    • Intro to Retargeting

    • Retargeting on the Google Display Network

    • Retargeting on Facebook and Instagram

    • Bonus // Retargeting Strategy

  • 08

    5 — Maximizing Results

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    • Module 5 Overview

    • Understanding Your KPIs

    • Allocating Your Ads Budget

    • Optimizing Your Google Display Ads

    • Assessing Your Keyword Performance

    • Checking Your Google Search Terms

    • Adjusting Your Bid Strategy

    • Setting Up Audience Exclusions

    • Bonus // Tracking Your Success

    • Bonus // UX Web Design w/ Tara Walsh

  • 09

    Bonus // Basic GA4 Reports

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    • 5 GA4 Reports

  • 10

    Tech Tutorials // Advanced

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    • Setting Up Google Tag Manager (GTM)

    • Setting Up Google Analytics 4 w/ GTM

    • GA4: How to Track Button Clicks w/ GTM

    • GA4: How to Track Scroll Depth w/ GTM

    • GA4: How to Track Time on Site w/ GTM

    • GA4: How to Track Quality Site Visits w/ GTM

    • Setting Up Your Facebook Pixel w/ GTM

    • FB: How to Track Scroll Depth w/ GTM

    • FB: How to Track Time on Site w/ GTM

    • FB: How to Track Quality Site Visits w/GTM

  • 11

    Bonus // FAQs

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    • Q: My ads finally are live! How do I know if they're working???

    • Q: What does Google's "Optimization Score" mean? Will it hurt my campaign?

    • Q: Google says my campaign is limited by budget. What should I do?

    • Q: Should I switch my bidding strategy to Maximize Conversions?

    • Q: Should I switch to Broad Match keywords?