Course curriculum
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01
START HERE
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Dashboard Tour
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Welcome + Meet Deirdre
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Meet the Client
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02
Goal Setting + Budgeting
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Setting Your Advertising Goals
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Planning Your Advertising Budget
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Bonus // Plug 'n Play Budget Calculator
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Bonus // Finding Your CLV in Vagaro
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03
The Customer Journey
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Understanding The Customer Journey
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Creating Awareness with Display Ads
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Capturing Interest with Search Ads
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Inspiring Action with Retargeting Ads
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04
Optimizing for Success
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Optimizing for Success
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Ad Cost vs Return on Investment
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Here's What's Next...
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05
Bonus // Tech Tutorials
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Bonus // Setting Up Your Google Ads Account
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Bonus // Google Ads Dashboard Tour
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Bonus // Setting Up Google Analytics (GA4)
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Bonus // Linking Google Ads & Analytics
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Bonus // Tracking Micro Conversions
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Bonus // Installing Your Facebook Pixel
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