Course curriculum

  • 01

    START HERE

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    • Dashboard Tour

    • Welcome + Meet Deirdre

    • Meet the Client
  • 02

    Goal Setting + Budgeting

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    • Setting Your Advertising Goals

    • Planning Your Advertising Budget

    • Bonus // Plug 'n Play Budget Calculator

    • Bonus // Finding Your CLV in Vagaro
  • 03

    The Customer Journey

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    • Understanding The Customer Journey

    • Creating Awareness with Display Ads

    • Capturing Interest with Search Ads

    • Inspiring Action with Retargeting Ads
  • 04

    Optimizing for Success

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    • Optimizing for Success

    • Ad Cost vs Return on Investment

    • Here's What's Next...
  • 05

    Bonus // Tech Tutorials

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    • Bonus // Setting Up Your Google Ads Account

    • Bonus // Google Ads Dashboard Tour

    • Bonus // Setting Up Google Analytics (GA4)

    • Bonus // Linking Google Ads & Analytics

    • Bonus // Tracking Micro Conversions

    • Bonus // Installing Your Facebook Pixel